User profile

The first thing we see on the user's profile page is general information about the user, his project, and data about the user's email subscriptions:

Standard parameters include:

NamеUser name
AgeUser age
GenderUser gender
CountryCountry name
CityCity name
LanguageTwo-letter language code, e.g. "ua"
Channel IdTraffic channel from which the user reached the product: for example, paid search
Subchannel IdTraffic subchannel from which the user reached the product: for example, Facebook
VIPUser status in the context of payer (true) / non-payer (false)


By default, the VIP parameter has the false value (non-payer), other parameters that have not been provided will remain blank.


Other parameters that do not belong to the listed above can be found in User attributes section.

The last section of general user data provides information about the status of subscriptions to different types of emails:

  • Subscribe to regular emails - subscription to trigger emails;
  • Subscribe to marketing campaigns - subscription to marketing campaign emails;
  • Blocked - whether the user is blocked.

More detailed information about the user's subscription to emails can be found in the Unsubscribes section.

There are also four tabs on the page:

Let's go over each one in detail.


This section contains information on email delivery status and user actions in response to them.

The name of the email is indicated at the top: Welcome, Reset password, etc.

Source means the type of email:

  • system indicates system email,
  • custom - marketing campaign email,
  • client - sendings initiated by the client.

Other values in the Source field mean that the sendings were initiated by the logic of the system itself, and such logic is customized for each project and differs depending on the product needs.


Please note that data is stored for 30 days.

You can also set up receiving webhooks when creating or editing a project by entering the required URL address in the Webhooks field. You can read more about the setup process in Webhooks and Email webhooks articles, where descriptions and examples of webhooks are provided.


Here you can find the dates of the main events:

  • Registration date - the date of registration;
  • Confirm date - the date of the first click;
  • Last mailed - the date when the last email was sent;
  • Last online - the date of the last opening of the email in the previous 2 hours;
  • Last reaction - the date when the user last reacted to the email (last click);
  • Last request - the date of the last request (via request event flow system).

User attributes

Here you can find user attributes that are saved when sending a trigger or system email (through the API endpoint Send system / trigger emailfor example) or which you separately provided to us using API endpoints Add and update user data by project id and email or Add and update user data by user_id.

The table below shows only general parameters, but they may differ depending on the specifics of your product, so this list is not exhaustive:

akAuth key - key for user authorization/autologin on the product
аgeUser age
photoLink to the user's photo
list_idUser group identifier
platform_id0 - 'Unknown', 1 - 'Desktop', 3 - 'Mobile', 4 - 'Android App', 5 - 'iOS App'


The date and reason for email unsubscribes will be displayed here (if the user was unsubscribed):

  • Unsubscribe types - unsubscribe from certain types of trigger emails;
  • Unsubscribe regular emails - full unsubscribe from trigger emails;
  • Unsubscribe marketing campaigns - unsubscribe from marketing campaign emails.


You can find more information in the article "Unsubscribing from emails".

There are also three dots button in the upper right corner of the page. When clicked, you can:

If the user is subscribed, then →

  • Unsubscribe regular emails - unsubscribe the user from trigger emails;
  • Unsubscribe marketing campaigns - unsubscribe the user from marketing campaigns.

If the user is unsubscribed, then →

  • Subscribe regular emails- subscribe the user to trigger emails;
  • Subscribe marketing campaigns - subscribe the user to marketing campaigns.