Campaign statuses and making changes to campaigns

Campaign statuses

A marketing campaign may have one of five different statuses:

• "Draft" – the campaign has been created but has not yet been launched;
• "Published" – the campaign has been created and published (waiting to transition to the "Running" status);
• "Running" – the campaign is currently running and sending emails;
• "Paused" – the campaign has paused and no longer sends emails;
• "Completed" – the campaign is completed.

If any issues occur during the campaign execution, it will have an "Error" status. You can view the reason for the error by clicking on the red exclamation mark ! next to the campaign name.

If you have any questions, please contact your Customer Success Manager.

Making changes to campaigns

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Only triggered campaigns can be paused after launch.

The ability to make changes after launching a marketing campaign depends on the selected Delivery method during the campaign creation:

• Immediate campaign, which starts sending immediately after creation, cannot be paused or modified once launched. Since it's a one-time sending, the system doesn't track which users have already received the email and which ones haven't.
• Scheduled campaign, which allows for delayed sending on the specified day and time, follows the same logic as the Immediate campaign. Therefore, once launched, it cannot be paused. However, if you need to make changes to the campaign before sending emails, you can do so while the campaign is in the "Draft" or "Published" status and has not yet transitioned to the "Running" status.
• Recurring campaign also cannot be paused after launch due to the specifics of its operation logic.
• Triggered campaign can be paused since the sendings are triggered by specific events. After making the necessary changes to the campaign, you can resume its operation.

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We do not recommend making significant changes to running trigger campaigns such as adding new templates or email subjects, as this may affect the statistics of the modified components (templates, email subjects, etc.) and distort the analytics data.

Let's consider the example of adding a new template to an existing one and running a triggered campaign:

The template already being used for sending has its metrics (opens, clicks, etc.), while the new template added to the existing and running marketing campaign will not have this data. Therefore, the system will use the new template less frequently for sending, which will be reflected in the analytics data accordingly.