Campaign statuses

A campaign may have one of five different statuses:

  • Draft - campaign created but not yet launched.
  • Published - the campaign has been created and published (waiting for transition to Running status).
  • Running - the campaign is running and sending emails.
  • Paused - the campaign has stopped sending.
  • Completed - the campaign is completed.

Also, if an error occurs during the campaign execution, the campaign will have the status Error. The reason for the error can be viewed by clicking on the red icon ! next to the campaign name. If you have any questions, please contact your Customer Success Manager.

Making changes to the campaigns


Only triggered campaign can be paused after launch.

Depending on the Delivery method selected during the campaign creation, the availability to make changes after the campaign launch is different:

  • Immediate campaign (launches immediately after its creation) cannot be paused, and it is not possible to make any changes after its launch, because it is a one-time sending, and the system does differentiate between the users whom the email has been already sent, and whom - not yet. That is why such campaigns cannot be paused and edited after they have been launched.
  • The Scheduled campaign (delayed sending on the specified day and time) has the same logic as the Immediate campaign, so it also cannot be paused after launch. However, if you need to make changes to the campaign before sending emails, you can do so while the campaign is in the Draft or Published status and has not yet acquired the Running status.
  • The Recurring campaign also cannot be paused after launch due to the specifics of its operation logic.
  • Triggered campaign can be paused and, after making the necessary changes, you can resume sending since sending an email in such campaigns is triggered by some event.


We do not recommend making significant changes to the running trigger campaigns (for example, adding a new template or email subject), as this may affect the statistics of the modified component (template, email subject, etc.) and distort the data on analytics.

Let's consider the example of adding a new template: a template that is already used for sending has its own metrics (openings, clicks, etc.), and a new template that is added to an existing and running campaign will not have this data, therefore, it will be less often used by the system for sending, which will be reflected in analytics accordingly.