Difference between static and dynamic segments

Segmentation helps personalize messages for specific user groups, ensuring a higher level of interaction and conversion.

Static segment

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A static segment is a pre-defined audience with specific characteristics that do not change over time. This means that once the segment is formed, the content or composition of the audience does not change automatically, even after updating the characteristics.

Steps to create a static segment:

1. Define criteria – initially, you need to define the criteria based on which the audience will be formed. This could be, for example, geographic location, demographic data, interests, etc.;
2. Select the audience – after defining the criteria, select the audience that satisfies these criteria;
3. Save the segment – after choosing the audience, save the created segment in CSV format and upload it to the Sendios system. You can use this segment for sending emails, SMS messages, and app push notifications.

Dynamic segment

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A dynamic segment is formed automatically based on the changing criteria or user behavior. Dynamic segments are constantly updated, reflecting the current composition of the audience based on specific conditions.

Steps to create a dynamic segment:

1. Define conditions – set the conditions under which the dynamic segment will be automatically formed. These conditions could include, for example, dates of the last purchase or payment, interests, or interactions with emails or messages;
2. Automatic updates – once the criteria are established, the system automatically verifies the audience to determine if they satisfy them. If users conform to the conditions, they are included in the segment, and likewise, they are removed if they no longer fulfill the criteria;
3. Using the segment – you can use this dynamic segment for sending emails, SMS messages, and app push notifications.

Difference between static and dynamic segments

• The main difference between static and dynamic segment is that a static segment is manually created and does not change over time, while a dynamic segment is formed automatically based on the changing criteria or data;
• Static segments are useful when you have stable user groups, such as customers with different interests or regions, whereas dynamic segments allow you to automatically adapt to changes in the audience.

The choice between these two types of segments depends on your specific goals and marketing strategy. When done correctly, it enables personalized communication with your users.