On the Reports → Split tests page, you can see the primary metrics for your system or trigger emails and your campaigns.
- Filters – you can choose a specific Project to view its metrics or select all projects simultaneously. You can also filter by system / transactional emails or campaigns. Additionally, you can specify the desired time period.
- Sorting – the upper panel allows you to sort the results by subjects, templates, or a combination of both.
The following metrics are available for analysis:
Sends – the total number of sent emails;
Opens – the number of emails that have been opened;
Clicks – the number of clicks made within the email;
OR (Open Rate) – the ratio of opened emails to the total number of sent emails;
CTR (Click-Through Rate) – the ratio of clicks within the email to the total number of sent emails;
CTOR (Click to Open Rate) – the ratio of clicks within the email to the total number of opened emails.
Updated 26 days ago