Glossary

Term	Definition
Account	Your account data according to the role created for you in the Sendios system (manager, analyst, CEO, etc.). The permission levels are as follows: admin – can edit projects, marketing campaign, transactional emails, etc.; viewer – can only view settings; support manager – has access to your product's users, can view their data, and manage their subscriptions.
API (Application Programming Interface)	A set of rules and protocols that enables different software programs to communicate and interact with one another (used for sending emails, updating user data in the Sendios system, etc.).
Conversion	The measurement of how effectively users perform a specific action directed towards them (making a purchase or signing up for a service). It helps evaluate the success of your marketing campaigns and user engagement.
Dashboard	An information panel displaying key data and optional charts for a quick overview.
DKIM (DomainKeys Identified Mail)	Mechanism that digitally signs emails to verify their authenticity and ensure they are sent on behalf of a specific domain, which enhances email deliverability.
DMARC (Domain-based Message Authentication, Reporting, and Conformance)	A security protocol that verifies the authenticity of emails sent on behalf of a specific domain, helping protect against spam and email phishing attacks.
Domain Verification	The process of confirming ownership of a domain, allowing it to be used for sending emails. It's a security measure that helps ensure that emails sent from the domain are legitimate and not fraudulent.
Dynamic Segment	A segment that automatically updates based on predefined conditions and criteria.
Email Header	The opening section of an email located at the top, before the main content. It serves to introduce the email's purpose and engage the recipient to open and read the message.
Email Validation	The process of verifying the validity of an email address and determining whether it belongs to a reliable domain. It helps maintain a clean and high-quality email list and ensures better deliverability of your emails.
GDPR (General Data Protection Regulation)	A comprehensive set of regulations governing the collection, processing, and protection of personal data designed to safeguard the privacy of individuals' data.
Layout	A template that includes the email header and footer, which can be reused across multiple templates. It helps maintain consistency and branding in your email communications.
Marketing Campaign	A personalized email campaign system directed at a specific group of recipients that considers their needs and past actions.
MX Record (Mail Exchange)	An essential DNS record indicating the mail server responsible for receiving email messages for a specific domain. Without the correct MX record, a domain cannot receive incoming emails.
Omnichannel user of your product	A user who interacts with your product or service through various communication channels (email, SMS, app push messages, etc.).
Opt-in	The process of obtaining user consent to receive email messages from you (configured on your product's side).
Project	The admin panel section where all the basic information about your product is stored. Within a single Account, multiple Projects may exist, such as the web and app versions of an application or various platforms or websites.
Recommendation System	Algorithms and strategies used by our system to select the most relevant content for emails, determine the optimal timing for sending, and identify the recipients who are most likely to respond positively to the email.
Retention	Strategies focused on keeping existing customers engaged and encouraging repeat purchases or interactions. This approach aims to maximize customer lifetime value and loyalty.
Segment	A group of users with common characteristics or criteria (age, gender, interests, location, purchase history, etc.).
Sender Domain	Domain from which email messages are sent (the part of an email address after the "@" symbol).
Short link	Special URL address in SMS templates replaced with its shorter form for easier use in text messages.
SMS Sender	An identifier or number indicating the source of SMS messages (phone number, short name/title, or another chosen identifier).
SPF (Sender Policy Framework)	Sender Domain configuration that specifies the IP addresses authorized to send emails on behalf of a domain.
Split Testing (A/B Testing)	The process of comparing two versions (A and B) of templates, headings, emails, and other marketing components to determine the optimal and most effective strategy.
Static Segment	A segment where the user composition remains constant and does not update automatically.
System Email	Automated emails sent to users in response to specific actions aimed at providing information to your target audience (password reset instructions).
Template	A pre-designed structure for creating and sending emails or SMS/app push messages that contain text, graphics, and other components filled with specific information before sending to recipients.
Tracking	The process of monitoring and recording user interactions with your product, such as email / message opens and link clicks.
Tracking Domain	A domain used to track email opens and link clicks within emails.
Transactional Email / SMS / App Push Message	A category that includes system and trigger emails or SMS / app push messages sent to users based on their actions or related events (e.g., payment success notification on a platform).
Trigger Email	Automatic emails sent to users in response to a specific trigger or related event, helping to maintain continuous engagement with your target audience (e.g., "Pending payment", "User's birthday").
Variables	Dynamic elements representing numerical or text values that change depending on the context.