Analytics metrics
This article covers the key metrics for analyzing email deliveries.
Metrics for delivery analysis:
- Sends – the total number of sent emails/messages;
- Receivers – the total number of recipients;
- Opens unique (sent day) – the total number of emails/messages that were opened on the day of sending;
- Clicks unique (sent day) – the total number of emails/messages from which recipients clicked on links on the day of sending;
- Clicks (sent day) – the total number of clicks made on the day of sending the email/message;
- Users clicked (sent day) – the total number of users who clicked on links in the email/message on the day of sending;
- OR unique (sent day) = Opens unique (sent day) / Sends – the ratio of opened emails to the total number of sent emails (on the day of sending);
- CTOR unique (sent day) = Clicks unique (sent day) / Opens unique (sent day) – the ratio of emails, in which the user clicked on a clickable element (link, logo) to the total number of opened emails (on the day of sending);
- CTR unique (sent day) = Clicks unique (sent day) / Sends – the ratio of emails, in which the user clicked on a clickable element (link, logo) to the total number of sent emails (on the day of sending);
- % Users clicked (sent day) = Users clicked (sent day)/ Receivers – the ratio of users who clicked on links in the sent email/message to all recipients (on the day of sending).
Updated 10 months ago